Episode Name: Flat-Pack
Season: 9
Episode: 3
Aired: 2013-05-15
Episode Overview:
The candidates receive a surprise phone call at the end of their day off; they are called to the home of the Design Council, where Lord Sugar informs them that their task is to come up with a unique piece of flat-pack furniture, before producing prototypes and pitching their products to retailers. #
The candidates get creative; one team brings a folding chair to the table, while the others set out to manufacture a multifunctional cube. But while the boys get their measurements mixed up, the girls start squabbling over market research.
On sales day, half the teams hit the high street in search of orders for their products; but with the pressure on, some members of the street sales team come unstuck. The rest head for appointments laid on by Lord Sugar with some of the country’s biggest retailers – and under scrutiny one presentation goes bottoms up.
In the boardroom, there is high praise for some people and low opinions of others, and the losing team come in for a total hammering before Lord Sugar makes his decision and one person is told “You’re fired!”
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